Work
TOPIA
Brand foundation · Social direction
Voice first. Content after. Not the other way around.
The goal
A platform for creatives needs to sound like one before it can prove it.
Voice, tone, personas, audience — defined before a single asset got made. Storytelling built to hold up in a pitch room and in a caption, without sounding like two different companies.
$250K
Raised
Same narrative, two rooms. What got a creative to download the app is what got an investor to fund it.
The goal
Anyone can post about a platform. Fewer can make you feel like you already belong to it.
The approach
No convincing. Proof the room’s already full of people worth knowing.
Raw where it needed to be. Aspirational where it earned it.
The work
Short-form video direction for TOPIA’s social presence — shot on the ground with real community members.
Community, on camera
IRL energy, online reach
Built by creatives, for creatives
Built by creatives, for creatives
The outcome
The content doesn’t sell TOPIA. It documents it.
Brand strategy and social direction for TOPIA — built in that order, on purpose.
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