Work
Crater x Galore
Creative Production · Editorial
Getting a brand in front of the right room. Then making sure the room noticed.
The brief
Crater needed the room. Galore had it.
Crater is a Group Black study exposing the wage gap between Black and Brown creatives and their white counterparts. To make the mission land, the brand needed proximity to the culture — not just proximity to the conversation. We facilitated the partnership with Galore Magazine and produced the activation end-to-end.
The work
Facilitated the collab. Produced the content.
Brokered the partnership between Crater and Galore Magazine. Produced social media content through talent interviews on the ground. Contributed cover story questions for Chloe Bailey. The goal: get Crater in front of creators and celebrities who could carry the message further than an ad ever would.
Galore Magazine · Feb 6, 2023
Galore x Crater Pre-Grammy Brunch Recap
On February 6, 2023, Galore Magazine and Crater co-hosted a Pre-Grammy Brunch at Catch LA — a gathering designed to put Crater's mission in the same room as the culture it was built to serve.
Crater is a Group Black study documenting the wage gap between Black and Brown creatives and their white counterparts. The activation wasn't promotional in the traditional sense — it was evidential. If the gap is real, the people in that room know it firsthand.
Content was produced through talent interviews on-site. The coverage contributed to Galore's editorial, with questions developed for their Chloe Bailey cover story. The result: Crater's story — and the data behind it — reached an audience that amplifies by nature of who they are.
The outcome
The brand got in the room. The content kept it there.
Executive production and editorial for Crater x Galore — GRAMMYs weekend, 2023.
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